What’s the real cost of not having a community?

Customer loyalty used to be critical to companies before lead generation became so easy and “cheap.”But while company ad spend for lead generation is now in the millions, customer loyalty spend is nowhere near that, and this approach is costly to brands on multiple levels. Increased Revenue Acquiring new customers can cost 5x more thanContinue reading “What’s the real cost of not having a community?”

How to Win at Social

There is one simple rule to winning at social media – be authentic. Now, I can see many of you nodding your head and thinking, well yeah obviously… but if you take a second and think about what that rule actually means, you will realise that there are very few companies who run a consistentlyContinue reading “How to Win at Social”

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