What’s the real cost of not having a community?

Customer loyalty used to be critical to companies before lead generation became so easy and “cheap.”But while company ad spend for lead generation is now in the millions, customer loyalty spend is nowhere near that, and this approach is costly to brands on multiple levels. Increased Revenue Acquiring new customers can cost 5x more thanContinue reading “What’s the real cost of not having a community?”

Who do you think you are?!

Even if you’re a one wo/man business or a multi-national, you need a brand persona. You need to know:1. Who your brand would be if it were a person2. Who your customer would be if it were one person3. How you want your brand and your customer to interact. Are they friends, colleagues, business partners,Continue reading “Who do you think you are?!”

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