Customer loyalty used to be critical to companies before lead generation became so easy and “cheap.”But while company ad spend for lead generation is now in the millions, customer loyalty spend is nowhere near that, and this approach is costly to brands on multiple levels. Increased Revenue Acquiring new customers can cost 5x more thanContinue reading “What’s the real cost of not having a community?”
Tag Archives: churn
Make a Long-Term Customer, Not a Short-Term Sale
What keeps you loyal to the brands you love? Loyalty Programs: Exit Stage Left Is it the points you collect in their loyalty program? Can you even find the membership card when you need it? Is it the SMS or email messages that remind you that they are thinking of you? Chances are that youContinue reading “Make a Long-Term Customer, Not a Short-Term Sale”