What’s the real cost of not having a community?

Customer loyalty used to be critical to companies before lead generation became so easy and “cheap.”But while company ad spend for lead generation is now in the millions, customer loyalty spend is nowhere near that, and this approach is costly to brands on multiple levels. Increased Revenue Higher churn rate When you don’t give customersContinue reading “What’s the real cost of not having a community?”

Make a Long-Term Customer, Not a Short-Term Sale

What keeps you loyal to the brands you love?  Loyalty Programs: Exit Stage Left Is it the points you collect in their loyalty program? Can you even find the membership card when you need it? Is it the SMS or email messages that remind you that they are thinking of you? Chances are that youContinue reading “Make a Long-Term Customer, Not a Short-Term Sale”