The power of strong brands is incredible. They can instantly communicate to a customer what the company stands for and why they should be trusted without making you think too hard. A brand like BMW has a great reputation because of the way they make us feel and the awesome products they consistently bring toContinue reading “Why is the BMW brand so powerful – and how can you leverage its magic?”
Tag Archives: Business
How to divide your customers to get more qualified leads
Recently, I’ve had some really interesting discussions with clients who want to generate a large volume of leads. And each of the discussions has boiled down to one phrase, ‘qualified leads.’ A qualified lead is someone who has indicated interest in what your brand has to offer and who is likely to become a customer. SoundsContinue reading “How to divide your customers to get more qualified leads”
How to Win at Social
There is one simple rule to winning at social media – be authentic. Now, I can see many of you nodding your head and thinking, well yeah obviously… but if you take a second and think about what that rule actually means, you will realise that there are very few companies who run a consistentlyContinue reading “How to Win at Social”