The power of strong brands is incredible. They can instantly communicate to a customer what the company stands for and why they should be trusted without making you think too hard. A brand like BMW has a great reputation because of the way they make us feel and the awesome products they consistently bring toContinue reading “Why is the BMW brand so powerful – and how can you leverage its magic?”
Tag Archives: branding
How to divide your customers to get more qualified leads
Recently, I’ve had some really interesting discussions with clients who want to generate a large volume of leads. And each of the discussions has boiled down to one phrase, ‘qualified leads.’ A qualified lead is someone who has indicated interest in what your brand has to offer and who is likely to become a customer. SoundsContinue reading “How to divide your customers to get more qualified leads”
Why you can never trust an agency to build your brand and lessons from the mighty Shoe Dog, Nike’s, Phil Knight
CHAI Digital helps companies build impactful digital communities through storytelling. #BuildYourTribe