Even if you’re a one wo/man business or a multi-national, you need a brand persona. You need to know:1. Who your brand would be if it were a person2. Who your customer would be if it were one person3. How you want your brand and your customer to interact. Are they friends, colleagues, business partners,Continue reading “Who do you think you are?!”
Tag Archives: Brand
Why is the BMW brand so powerful – and how can you leverage its magic?
The power of strong brands is incredible. They can instantly communicate to a customer what the company stands for and why they should be trusted without making you think too hard. A brand like BMW has a great reputation because of the way they make us feel and the awesome products they consistently bring toContinue reading “Why is the BMW brand so powerful – and how can you leverage its magic?”