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#GrowYourTribe

Ramat Gan, Tel Aviv District 5225129
050-818-1675
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"Ridiculously talented" is a phrase that comes to mind with Esther. I've had the pleasure of working with Esther for 5+ years during which we built an extremely successful e-commerce brand, with strong, game changing messaging, and brand equity. Now she’s focusing on building communities online wi... Read More"Ridiculously talented" is a phrase that comes to mind with Esther. I've had the pleasure of working with Esther for 5+ years during which we built an extremely successful e-commerce brand, with strong, game changing messaging, and brand equity. Now she’s focusing on building communities online with partner Kat. There is no team better to help build your brand and create customer loyalty than Chai Digital. From small companies to Fortune 200’s they engage your customers on social media with a clear brand message and promise. Read Less
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Esther knows that building a brand is more than a logo or a website. She looks at the whole picture and understands that a brand is about the people, the experience, and the way someone feels when they come into contact with a business. And Esther brings such enthusiasm about bringing memorable expe... Read MoreEsther knows that building a brand is more than a logo or a website. She looks at the whole picture and understands that a brand is about the people, the experience, and the way someone feels when they come into contact with a business. And Esther brings such enthusiasm about bringing memorable experiences that connect brands with their audiences. She creates authentic brand voices and crafts clear messages with brand recall, so people can deeply associate with them. Esther also understands and identifies with the pain points of a given target market and speaks directly to their needs. Read Less
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Esther brings with her a true passion for marketing and branding. She is also very disciplined in creating a vision for a brand and then working through each stage of the branding process to make the vision a reality. With our new brand and the communication brief, we are confident that both within ... Read MoreEsther brings with her a true passion for marketing and branding. She is also very disciplined in creating a vision for a brand and then working through each stage of the branding process to make the vision a reality. With our new brand and the communication brief, we are confident that both within the company and to our external consultants, we are delivering a consistent brand message that resonates. Read Less
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Esther has superb marketing instincts, has a clear vision and actualizes that vision. Esther takes ownership of the brands she works on by providing a clear set of strategies that she has fully researched and tested and is able to communicate that vision. I highly recommend Esther Ohayon and Chai Di... Read MoreEsther has superb marketing instincts, has a clear vision and actualizes that vision. Esther takes ownership of the brands she works on by providing a clear set of strategies that she has fully researched and tested and is able to communicate that vision. I highly recommend Esther Ohayon and Chai Digital. Read Less
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Esther is a ball of fire- a driven, creative, and competent marketing wizard who will make your brand go BOOM! To know Esther is to instinctively appreciate the value she can bring to your business; to work with her solidifies this awareness. Esther harnesses her contagious energy and bright mind to... Read MoreEsther is a ball of fire- a driven, creative, and competent marketing wizard who will make your brand go BOOM! To know Esther is to instinctively appreciate the value she can bring to your business; to work with her solidifies this awareness. Esther harnesses her contagious energy and bright mind to revolutionize your brand strategy, and she will not rest until she achieves tremendous results. Read Less
How Can You Make
the World Come
to You?
Create a global community who remain engaged no matter the circumstances.
Your Doors Are Always
Open When You Have
an Engaged Social Media
Presence.
Your communities can discover you, find out what is so special about your company and connect with you 24/7.
Helping You Become
the Leader Everyone
Loves on Social Media
Share valuable content that positions you as an authority and influencer in your space. We reach out to make strategic and beneficial connections for you.

How Do We Grow Your Community?
1
Brand/Target Market Strategy
Reinforce a clear voice and message
2
Digital Strategy
Effective platforms for your audiences
3
Clever Content Creation
Creative, original, dynamic, simple posts
4
Community Management
5
Lead Generation & Enagement
Grab the attention of new clients/ influencers
6
Weekly Meetings Daily Contact
Strategy, analytics, and content planning
Analyze, Tweak, Learn
An engaged community is essential to your business
Featured Clients
You are in good company




“It’s at least 25% more profitable to retain an existing client than it is to acquire a new one.”
Research done by Frederick Reichheld of Bain & Company
What’s the Real ROI of Building a Community?
Value for the Company

Sales

Awareness

Endorsements
& Referrals

Loyalty
Value for the Customer

Entertained

Inspiration

to Expect

Service
Do you want to show your customers you're active and responsive? Then post regularly on channels relevant to your business!
Let’s Talk Tactics
Mission & Goals – Where are we going

Strategy – How will we get there

Tactics – What exactly do we need to do to get there






Performance
& audience
Key
Messages
Posts
Social
Listening
Paid
Advertising
Influencer
Tactics
Our Team
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Jian Salazar
Graphic Designer
Visual narrator and art solutionist.
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Zhaneta Gramenova
Community Builder
A can-do spirit with solutions to your communication problems.
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Esther Ohayon
Director of Marketing & Branding
Marketing Strategist who ensure your loyal tribe understands your message - and Takes Action!
<a href="mailto: esther@chaidigital.com"
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Kat Horsley
Founder & Chief Community Builder
Expertise in engagement with a love for increasing value to both companies and customer through customer care and digital platforms
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Danniemarie Aberilla
Scheduling & Publishing
Time Management Master
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Janelle De Swing
Engagement Strategist
Knows your audience and how to get them talking.
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Glaira Valido
Graphic Designer
Results

Reputation Management in Nursing Homes During the Pandemic
Background
During the initial COVID-19 outbreak in March 2020, the US government mandated that hospital patients recovering from Covid should be sent to nursing care facilities.This caused an outbreak in the homes and damaged their reputation overnight.
Our Approach
‘‘Pull back the curtain’ and have an honest conversation with the residents, their families, their partners, and the community. Shine a light on all the safety precautions and procedures taken at these facilities. Demonstrate the staff loyalty and commitment to the residents through stories and testimonials, videos and recommend educational resources. Highlight daily life of the staff and residents. Celebrate the achievements and successes supporting the community which the public wouldn’t normally have been aware of.
Impact
Families are now reassured, beds are filled, and they are again the trusted facility to send rehab patients, short term respite patients and long term elderly care patients

Fighting the Stigma Around Mental Health Worldwide
Background
Around 20% of the world’s children and adolescents have a mental health condition, with suicide the second leading cause of death among 15-29-year-olds. Many mental health conditions can be effectively treated at relatively low cost, yet the gap between people needing care and those with access to care remains substantial. WHO Mental Health Our client is leading the way for mental health in the Middle East by providing world-class support, education and clinical care to as many people as possible.
Our Approach
- Create a virtual home for the client online.
- Reach out to the community and give them the opportunity to learn and benefit from their licensed world class psychologists and psychiatrists.
- Use multiple platforms and various formats of content to effectively package all the elements that make up their brand experience. To provide education, healing, support and inspiration in order to create a world where people can live with optimal health and well being.
Impact
With this support, the client is now regarded as the center for mental health and well being in the Middle East. Since their presence online was so consistent they were able to seamlessly move the business online when COVID-19 restrictions rocked the world. They are now fully booked with patients eager to be guided toward wellbeing and recovery.

Uniting Students to Challenge University Tuition Fees – Who Should Pay for COVID-19?
Background
Our client is a leading UK law firm who is building a case to help thousands of UCL students seek fair compensation for the services they have lost due to COVID-19 and teacher’s strikes. In order for the group claim to be taken to court, the firm needs a certain number of students to sign-up.
Our Approach
- Communicate with the students daily explaining the claim and why they should join.
- Create valuable content that resonates with the students and builds trust.
- Answer questions, offer a forum to chat and stress how the students will benefit from the compensation if the law firm wins.
- Chai will reach out to influencers to show the legitimacy of the effort.
- Chai will promote, support and create content in tandem with all the public relations efforts’.
Impact
Chai has created a groundswell of support for the student claim, given the law firm a clear voice on social media, and helped the team reach the number of sign-ups they need to enter stage 2 of bringing the claim to court.
What Happens When You Ignore Your Community?
– especially if their rant is entertaining enough to go viral. Just ask United Airlines, after David Carroll’s song, ‘United Breaks Guitars’ hit the airwaves.
A Tailor Made Solution For Your Unique Business Needs
CONSULTANCY
Create a strategy and advise your teams on how to implement it. Ideal for growing companies who want to leverage our expertise and experience.
CONCIERGE
Ideal for busy professionals who still want to put their own stamp on content but don’t have the time to do it all. Advise and guidance on planning.
COMPREHENSIVE
We take care of everything. Ideal for companies of any size that want experts to build a community of engaged customers that stay loyal over time.