Who do you think you are?!

Even if you’re a one wo/man business or a multi-national, you need a brand persona. You need to know:1. Who your brand would be if it were a person2. Who your customer would be if it were one person3. How you want your brand and your customer to interact. Are they friends, colleagues, business partners,Continue reading “Who do you think you are?!”

Why is the BMW brand so powerful – and how can you leverage its magic?

The power of strong brands is incredible. They can instantly communicate to a customer what the company stands for and why they should be trusted without making you think too hard. A brand like BMW has a great reputation because of the way they make us feel and the awesome products they consistently bring toContinue reading “Why is the BMW brand so powerful – and how can you leverage its magic?”

How to divide your customers to get more qualified leads

Recently, I’ve had some really interesting discussions with clients who want to generate a large volume of leads. And each of the discussions has boiled down to one phrase, ‘qualified leads.’ A qualified lead is someone who has indicated interest in what your brand has to offer and who is likely to become a customer. SoundsContinue reading “How to divide your customers to get more qualified leads”

How to stay connected with your customers during this time

‘Smooth seas do not make for skilled sailors.’ Too right. And after this weather, we’re all going to be certifiable salty sea dogs. Bring on the peg legs and parrots – we’re going full steam ahead. We can see the dark clouds gathering, but we can also see the silver linings and a beautiful sunriseContinue reading “How to stay connected with your customers during this time”

Keeping your creativity going through COVID-19

“Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.” For those of you at home with kids right now, I’m sure you’re seeing a lot of creativity on the go and hearing a lot of ‘look what I drew!’ Rarely do young children ask, ‘is it good?’ This is howContinue reading “Keeping your creativity going through COVID-19”

How to handle your hashtags.

Hashtags used to be a mystical being found only in the realms of Twitter. But, now, businesses and brands need to be aware of how to use hashtags successfully across all platforms. Hashtags are supposed to be a win-win-win situation:1. Marketers have the opportunity to expand their reach2. Users can discover content, products, and offers.3.Continue reading “How to handle your hashtags.”

Adaptive Strategies – Putting the social back in social media

This is a term that has been formulating for a number of years now but the recent changes to all mainstream social media algorithms means that companies finally have to sit up and get truly social – or pay the price. Real marketers who know their customer base are welcoming this evolution. They have builtContinue reading “Adaptive Strategies – Putting the social back in social media”

Leveraging your brand – The ROI of Social Media

Social Media Management is a full time commitment to your customers; truly understanding who they are, engaging with and being there for them. It is less about your brand and more about curating conversations with your target market; to bring something special to the table; to be aspirational and a source of inspiration. There isContinue reading “Leveraging your brand – The ROI of Social Media”

The Fashion of Instagram

Rise of the little leaguers: The fact that the phenomena’s of Facebook and Twitter are waning is old news. The trend was most predominant at this year’s Super Bowl where Facebook was down by 65 million posts compared to last year and Twitter down 11.5million tweets. Luckily for Mark Zuckerberg, he owns both Facebook andContinue reading “The Fashion of Instagram”