Rise of the little leaguers:
The fact that the phenomena’s of Facebook and Twitter are waning is old news. The trend was most predominant at this year’s Super Bowl where Facebook was down by 65 million posts compared to last year and Twitter down 11.5million tweets. Luckily for Mark Zuckerberg, he owns both Facebook and Instagram after paying nearly $1 billion to buy the photo-sharing app.
Succeeding where others failed:
Trends have always been to blame for the rise and fall of businesses but with platforms like Periscope and Snapchat failing to grow resounding traction, Instagram is romping home as a winner for customers and businesses alike. The easy to consume, glossy tiles with an easy access array of filters is ‘press and play’ at it’s finest. The fashion and foodie worlds have adopted Instagram in abandon. You only have to review the extensive number of accounts in both these subjects to see how.
Why Fashion and Food?
A recent interview by Stylist Arabia with Eva Chen, Instagram’s new head of fashion partnerships, perfectly highlighted why the platform is gaining so much traction. “ Well when you want an instant fashion fix, Twitter is too much like hard work”, says Chen. Instagram now has over 400 million monthly active users. The access to a global market without any language or currency barriers is cherished by small independent brands. Designers are also exploring new ways to use the platform. DKNY direct messaged its 794k followers letting them quiz the designers. “It’s great when people’s accounts are a little more real,” says Chen.
How can your company take advantage of Instagram and monetise your following?
Firstly ask yourself who your customer is and if they would even frequent Instagram. If yes, ask what they would be interested in, which accounts would they be following, what would they like to see, what conversations are they interested in. From here you can marry your brand objectives with those of your customers and create a strategy for the year, 6 months, 1 month, 1 week, 1 day. Breaking down your goals will make success far more achievable.
Now to get creative. Once you know the message you want to get across you can deconstruct the ways that you can communicate that message, how the page should look, the fast array of multimedia you can use. The world is your Technicolour oyster!
Share your accounts with us, or get in contact for some brainstorming, we love growing communities and sharing authentic content.