Start Conversations
Increase Your Followers
Convert New Customers
#GrowYourTribe
How Do We Grow Your Community?
1
Brand/Target Market Strategy
Reinforce a clear voice and message
2
Digital Strategy
Effective platforms for your audiences
3
Clever Content Creation
Creative, original, dynamic, simple posts
4
Community Management
5
Lead Generation & Enagement
Grab the attention of new clients/ influencers
6
Weekly Meetings Daily Contact
Strategy, analytics, and content planning
Analyze, Tweak, Learn
An engaged community is essential to your business
Featured Clients
You are in good company
“It’s at least 25% more profitable to retain an existing client than it is to acquire a new one.”
Research done by Frederick Reichheld of Bain & Company
What’s the Real ROI of Building a Community?
Value for the Company
Sales
Awareness
Endorsements
& Referrals
Loyalty
Value for the Customer
Entertained
Inspiration
to Expect
Service
Do you want to show your customers you're active and responsive? Then post regularly on channels relevant to your business!
Let’s Talk Tactics
Mission & Goals – Where are we going
Strategy – How will we get there
Tactics – What exactly do we need to do to get there
Performance
& audience
Key
Messages
Posts
Social
Listening
Paid
Advertising
Influencer
Tactics
Our Team
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Jian Salazar
Graphic Designer
Visual narrator and art solutionist.
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Zhaneta Gramenova
Community Builder
A can-do spirit with solutions to your communication problems.
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Esther Ohayon
Director of Marketing & Branding
Marketing Strategist who ensure your loyal tribe understands your message - and Takes Action!
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Kat Horsley
Founder & Chief Community Builder
Expertise in engagement with a love for increasing value to both companies and customer through customer care and digital platforms
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Danniemarie Aberilla
Scheduling & Publishing
Time Management Master
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Janelle De Swing
Engagement Strategist
Knows your audience and how to get them talking.
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Glaira Valido
Graphic Designer
Results
Reputation Management in Nursing Homes During the Pandemic
Background
During the initial COVID-19 outbreak in March 2020, the US government mandated that hospital patients recovering from Covid should be sent to nursing care facilities.This caused an outbreak in the homes and damaged their reputation overnight.
Our Approach
‘‘Pull back the curtain’ and have an honest conversation with the residents, their families, their partners, and the community. Shine a light on all the safety precautions and procedures taken at these facilities. Demonstrate the staff loyalty and commitment to the residents through stories and testimonials, videos and recommend educational resources. Highlight daily life of the staff and residents. Celebrate the achievements and successes supporting the community which the public wouldn’t normally have been aware of.
Impact
Families are now reassured, beds are filled, and they are again the trusted facility to send rehab patients, short term respite patients and long term elderly care patients
Fighting the Stigma Around Mental Health Worldwide
Background
Around 20% of the world’s children and adolescents have a mental health condition, with suicide the second leading cause of death among 15-29-year-olds. Many mental health conditions can be effectively treated at relatively low cost, yet the gap between people needing care and those with access to care remains substantial. WHO Mental Health Our client is leading the way for mental health in the Middle East by providing world-class support, education and clinical care to as many people as possible.
Our Approach
- Create a virtual home for the client online.
- Reach out to the community and give them the opportunity to learn and benefit from their licensed world class psychologists and psychiatrists.
- Use multiple platforms and various formats of content to effectively package all the elements that make up their brand experience. To provide education, healing, support and inspiration in order to create a world where people can live with optimal health and well being.
Impact
With this support, the client is now regarded as the center for mental health and well being in the Middle East. Since their presence online was so consistent they were able to seamlessly move the business online when COVID-19 restrictions rocked the world. They are now fully booked with patients eager to be guided toward wellbeing and recovery.
Uniting Students to Challenge University Tuition Fees – Who Should Pay for COVID-19?
Background
Our client is a leading UK law firm who is building a case to help thousands of UCL students seek fair compensation for the services they have lost due to COVID-19 and teacher’s strikes. In order for the group claim to be taken to court, the firm needs a certain number of students to sign-up.
Our Approach
- Communicate with the students daily explaining the claim and why they should join.
- Create valuable content that resonates with the students and builds trust.
- Answer questions, offer a forum to chat and stress how the students will benefit from the compensation if the law firm wins.
- Chai will reach out to influencers to show the legitimacy of the effort.
- Chai will promote, support and create content in tandem with all the public relations efforts’.
Impact
Chai has created a groundswell of support for the student claim, given the law firm a clear voice on social media, and helped the team reach the number of sign-ups they need to enter stage 2 of bringing the claim to court.
What Happens When You Ignore Your Community?
– especially if their rant is entertaining enough to go viral. Just ask United Airlines, after David Carroll’s song, ‘United Breaks Guitars’ hit the airwaves.
A Tailor Made Solution For Your Unique Business Needs
CONSULTANCY
Create a strategy and advise your teams on how to implement it. Ideal for growing companies who want to leverage our expertise and experience.
CONCIERGE
Ideal for busy professionals who still want to put their own stamp on content but don’t have the time to do it all. Advise and guidance on planning.
COMPREHENSIVE
We take care of everything. Ideal for companies of any size that want experts to build a community of engaged customers that stay loyal over time.
