Chai Digital – Digital Community Builders. #GrowYourTribe

Start Conversations
Increase Your Followers
Convert New Customers

#GrowYourTribe

Chai Digital posts valuable content consistently for my brand on social media and it generates leads. Many of those leads turn into clients producing sustainable income for my business.

Kim Araman
CEO - Nail Your Interview

Start

Conversations

Increase

Followers

Convert New​

Customers

Samples of Chai's Unique Designs

Branded for Each Client

click to see live post

How Do We Grow Your Community?​

Brand/Target Market Strategy

Reinforce a clear voice and message

Clarify the brand voice and corporate message. Create an audience persona.

Digital Strategy

Effective platforms for your audiences

Use the strength of each platform, lead generation and sales funnels to achieve company goals.

Clever Content Creation

Creative, original, dynamic, simple posts

Planning, creating, publishing, and distributing of original content with effective messages.

Community Management

Deliver new content daily to your community
Sharing your story in the right place, at the right time, to the right people.

Lead Generation & Engagement

Grab the attention of new clients/ influencers

Create a strong community by responding to messages and reaching out to others.

Weekly Meetings Daily Contact

Strategy, analytics, and content planning

Report successes and identify challenges to achieve your goals.

Analyze, Tweak, Learn

An engaged community is essential to your business

Featured Clients

You are in good company

“It’s at least 25% more profitable to
retain an existing client than it is to
acquire a new one.”

Research done by Frederick Reichheld of Bain & Company

  • Esther knows that building a brand is more than a logo or a website. She looks at the whole picture and understands that a brand is about the people, the experience, and the way someone feels when they come into contact with a business. And Esther brings such enthusiasm about bringing memorable expe... Read More
  • Esther brings with her a true passion for marketing and branding. She is also very disciplined in creating a vision for a brand and then working through each stage of the branding process to make the vision a reality. With our new brand and the communication brief, we are confident that both within ... Read More
  • Esther has superb marketing instincts, has a clear vision and actualizes that vision. Esther takes ownership of the brands she works on by providing a clear set of strategies that she has fully researched and tested and is able to communicate that vision. I highly recommend Esther Ohayon and Chai Di... Read More
  • "Ridiculously talented" is a phrase that comes to mind with Esther. I've had the pleasure of working with Esther for 5+ years during which we built an extremely successful e-commerce brand, with strong, game changing messaging, and brand equity. Now she’s focusing on building communities online wi... Read More
  • Working with Esther for nearly 2 years has redefined cooperation, collegiality and professionalism for me. She is a rare type of creative thinker who combines exceptional levels of integrity, intelligence, maturity and energy - and is hands-down the truest team-player I've ever had the pleasure to w... Read More

What's the Real ROI of Building a Community?

VALUE FOR THE COMPANY

VALUE FOR THE CUSTOMER

Let’s Talk Tactics

Mission & Goals – Where are we going?

Strategy – How will we get there?

Tactics – What exactly do we need to do to get there?

Performance
& audience

Key
Messages

Posts

Social
Listening

Paid
Advertising

Influencer
Tactics

Our Team

Our team has varied skill sets that are anchored in the art of communication. We are passionate about the latest trends and platforms necessary to deliver amazing results. We show up for your communities everyday because that’s what we just love to do!

Please click the pictures to see the entire team.

Danniemarie Aberilla

Time Management Master

Scheduling & Publishing

Glaira Valido

Expert at visual narration and an art solutionist.

Graphic Artist

Paula J. Cox

30+ years of understanding how to unlock people’s potential.

Director & Head of Learning

Zhaneta Gramenova

A can-do spirit with solutions to your communication problems.

Community Builder

Lyra Decena

A wiz at data and understanding your target audience.

Facebook Ads Specialist

Rachelle A. Cañete

Builds brand identity and concepts through design.

Visionary Graphic Artist

Kate Jarlego

Expert at visual narration and an art solutionist.

Influencer Marketer

Vic Allen

Committed content queen who makes sharing your voice easy.

Content Writer

Indiana Jeffreys

Dedicated to developing exciting and innovative strategies that carve communities out of audiences.

Senior Community Builder

Kat Horsley

Expertise in engagement with a love for increasing value to both companies and customer through customer care and digital platforms

Founder & Chief Community Builder

Results

Building communities is our niche. No matter the industry, as long as your business has a purpose and a vision, we can help you grow your tribe. We help brands evolve and share their voice daily on social media. This results in audience engagement, customer loyalty, and eventually sales.

Slide
Reputation Management in Nursing
Background
During the initial COVID-19 outbreak in March 2020, the US government mandated that hospital patients recovering from Covid should be sent to nursing care facilities.This caused an outbreak in the homes and damaged their reputation overnight.

Our Approach

‘Pull back the curtain’ and have an honest conversation with the residents, their families, their partners, and the community.

Shine a light on all the safety precautions and procedures taken at these facilities.

Demonstrate the staff loyalty and commitment to the residents through stories and testimonials, videos and recommend educational resources.

Highlight daily life of the staff and residents.

Celebrate the achievements and successes supporting the community which the public wouldn’t normally have been aware of.

Impact

Families are now reassured, beds are filled, and they are again the trusted facility to send rehab patients, short term respite patients and long term elderly care patients.

Slide
Fighting the Stigma Around Mental Health
Background
Around 20% of the world’s children and adolescents have a mental health condition, with suicide the second leading cause of death among 15-29-year-olds. Many mental health conditions can be effectively treated at relatively low cost, yet the gap between people needing care and those with access to care remains substantial. WHO Metal Health
Our client is leading the way for mental health in the Middle East by providing world-class support, education and clinical care to as many people as possible.

Our Approach

Create a virtual home for the client online.

Reach out to the community and give them the opportunity to learn and benefit from their licensed world class psychologists and psychiatrists.

Use multiple platforms and various formats of content to effectively package all the elements that make up their brand experience. To provide education, healing, support and inspiration in order to create a world where people can live with optimal health and well being.

Impact

With this support, the client is now regarded as the center for mental health and well being in the Middle East. Since their presence online was so consistent they were able to seamlessly move the business online when COVID-19 restrictions rocked the world. They are now fully booked with patients eager to be guided toward wellbeing and recovery.

Slide
Uniting Students to Challenge University Tuition Fees - Who Should Pay for COVID-19?
Background
Our client is a leading UK law firm who is building a case to help thousands of UCL students seek fair compensation for the services they have lost due to COVID-19 and teacher’s strikes. In order for the group claim to be taken to court, the firm needs a certain number of students to sign-up.

Our Approach

Communicate with the students daily explaining the claim and why they should join.

Create valuable content that resonates with the students and builds trust.

Answer questions, offer a forum to chat and stress how the students will benefit from the compensation if the law firm wins.

Chai will reach out to influencers to show the legitimacy of the effort.

Chai will promote, support and create content in tandem with all the public relations efforts.

Impact

Chai has created a groundswell of support for the student claim, given the law firm a clear voice on social media, and helped the team reach the number of sign-ups they need to enter stage 2 of bringing the claim to court.

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Results

Building communities is our niche. No matter the industry, as long as your business has a purpose and a vision, we can help you grow your tribe. We help brands evolve and share their voice daily on social media. This results in audience engagement, customer loyalty, and eventually sales.

Reputation Management in Nursing Homes During the Pandemic

Background

During the initial COVID-19 outbreak in March 2020, the US government mandated that hospital patients recovering from Covid should be sent to nursing care facilities.This caused an outbreak in the homes and damaged their reputation overnight.

Our Approach

‘‘Pull back the curtain’ and have an honest conversation with the residents, their families, their partners, and the community. Shine a light on all the safety precautions and procedures taken at these facilities. Demonstrate the staff loyalty and commitment to the residents through stories and testimonials, videos and recommend educational resources. Highlight daily life of the staff and residents. Celebrate the achievements and successes supporting the community which the public wouldn’t normally have been aware of.

Impact

Families are now reassured, beds are filled, and they are again the trusted facility to send rehab patients, short term respite patients and long term elderly care patients

Fighting the Stigma Around Mental Health Worldwide

Background

Around 20% of the world’s children and adolescents have a mental health condition, with suicide the second leading cause of death among 15-29-year-olds. Many mental health conditions can be effectively treated at relatively low cost, yet the gap between people needing care and those with access to care remains substantial. WHO Metal Health Our client is leading the way for mental health in the Middle East by providing world-class support, education and clinical care to as many people as possible.

Our Approach

  1. Create a virtual home for the client online.
  2. Reach out to the community and give them the opportunity to learn and benefit from their licensed world class psychologists and psychiatrists.
  3. Use multiple platforms and various formats of content to effectively package all the elements that make up their brand experience. To provide education, healing, support and inspiration in order to create a world where people can live with optimal health and well being.

Impact

With this support, the client is now regarded as the center for mental health and well being in the Middle East. Since their presence online was so consistent they were able to seamlessly move the business online when COVID-19 restrictions rocked the world. They are now fully booked with patients eager to be guided toward wellbeing and recovery.

Uniting Students to Challenge University Tuition Fees – Who Should Pay for COVID-19?

Background

Our client is a leading UK law firm who is building a case to help thousands of UCL students seek fair compensation for the services they have lost due to COVID-19 and teacher’s strikes. In order for the group claim to be taken to court, the firm needs a certain number of students to sign-up.

Our Approach

  1. Communicate with the students daily explaining the claim and why they should join.
  2. Create valuable content that resonates with the students and builds trust.
  3. Answer questions, offer a forum to chat and stress how the students will benefit from the compensation if the law firm wins.
  4. Chai will reach out to influencers to show the legitimacy of the effort.
  5. Chai will promote, support and create content in tandem with all the public relations efforts’.

Impact

Chai has created a groundswell of support for the student claim, given the law firm a clear voice on social media, and helped the team reach the number of sign-ups they need to enter stage 2 of bringing the claim to court.

A Tailor Made Solution For Your Unique Business Needs

CONSULTANCY

Create a strategy and advise your teams on how to implement it. Ideal for growing companies who want to leverage our expertise and experience.

CONCIERGE

Ideal for busy professionals who still want to put their own stamp on content but don’t have the time to do it all. Advise and guidance on planning.

COMPREHENSIVE

We take care of everything. Ideal for companies of any size that want experts to build a community of engaged customers that stay loyal over time.

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